Marcus Linder

UniversityChalmers University of Technology
DepartmentTechnology management and economics
DivisionInnovation engineering and management
Keywordshållbar vinst, hållbar lönsamhet, gröna affärer, miljöinnovation, miljöstrategi, gröna affärsmodeller, business case for sustainability, environmental strategy, environmental innovation, green innovation, CSR, shared value, green business models

Networks/thematic areas

Reasearch / work
I study strategic management decisions and outcomes for environmentally differentiated offers. I focus primarily on two questions: 1) How profitable on average are small environmentally differentiated firms compared to other similar small firms, and 2) Which business models are associated with high profitability for environmentally differentiated offers?