Frida Ivarsson

UniversityUniversity of Gothenburg
DepartmentApplied information technology
PhD student
Keywordsdigital transformation, digital platforms, digital ecosystems, organizational change, gender equality

Website University of Gothenburg, in Swedish
Website University of Gothenburg, in English
Networks/thematic areas

Reasearch / work
I do an in-depth, longitudinal case study of digital transformation in an established firm in the Swedish forest industry. This firm is playing a similar role to that of digital platforms in the digital economy, connecting multiple actors for enabling transactions and innovation. However, its conventional strategy is very "non-digital". Therefore, it is a particularly interesting case for learning more about embracing particularly identity-challenging technologies and ultimately, coping with organizational implications following digital technology adoption.