Maria Norbäck

UniversityUniversity of Gothenburg
DepartmentBusiness administration
DivisionManagement & Organisation
Keywordsprecarious work, new work life, atypical work, creative industries

Website University of Gothenburg, in Swedish
Website University of Gothenburg, in English
Networks/thematic areasCentre for Work and Employment Research Centre (WE)
SDG:s8. Decent work and economic growth
RegionsEurope and Central Asia

Reasearch / work
Maria Norbäck is associate professor in Business Administration and director for the Work and Employment Research Centre ( She studies how people organize work, particularly in the media industries but also in other industries and sectors. In her most recent research project she has been studying how freelance journalists organise their work life. She has also studied professional work in venture capital-backed companies, work intergration social enterprises and professional self-employment. Norbäck has written about the organising of retail work, and how political managers handle their everyday work. In her PhD thesis she studied how programme makers at the Swedish public service broadcaster produced TV programmes together with commercial production companies. She likes to use institutional theory and critical labour studies literature in her research and teaching.